work / equity-bank
Equity Bank
An Equity Bank landing — Empowering Kenyans, Equity Mobile, a live FX ticker, and over 900,000 merchants on One Equity Till.
- Role
- Web designer / UI
- Type
- Web · Startup pages
- Year
- 2025
Challenge
A bank homepage has to hold two audiences at once: a person opening an account, and a merchant who already runs on the till. One page has to sell inclusion without burying the product.
Approach
The red hero is the brand: Empowering Kenyans, Enriching Lives. Beside it, Equity Mobile on a hand — Create an account, Get started, Download Equity Mobile App today. A ticker carries USD/KES, GBP/KES, CNY/KES. The footer is the proof: 900,000 merchants on One Equity Till Number 247247.
Design
Equity red and white, the roof mark, rounded CTAs. The mobile frame sits in a bordered panel so the app feels like a product, not a screenshot dump. Branch-count copy still reads [insert number] — left as designed.
Execution
Nav is Invest, Send money, Borrow, Insure, Equity deals. Open an account is the header CTA. The till strip carries 247#, Equity Mobile App, EazzyPay and Eva, then Learn More.
Retail-bank web is a stack of products pretending to be one brand. The till, the app and the ticker have to share a page without competing for it.