work / zara
Zara
A Zara landing for an African-inspired graffiti tee — Unleash Your Creativity, Shop Now, and AFRICAN MADE BY AND FOR AFRICANS down the edge.
- Role
- Web designer / UI
- Type
- Web · Startup pages
- Year
- 2025
Challenge
A fashion drop page has to sell one garment without becoming a lookbook. The tee needed a front, a back, a line, and a reason to tap Shop Now.
Approach
Split canvas: white copy column, muted purple photography. An inset shows the red-sun chest print; the right column shows the back — sun, wave, figure, palm, AFRAID OF REAL WORLD. Vertical type down the edge: AFRICAN MADE BY AND FOR AFRICANS, kept as designed.
Design
Zara serif in the corner. Search, bag and profile as icons only. Heavy sans for Unleash Your Creativity with Our Latest Designs. Dark Shop Now with an arrow. A translucent pink glyph sits over the photo so the product still feels like a campaign, not a packshot.
Execution
Intro copy frames the graffiti fusion. The person wears the tee and a red bandana. Target line-art sits under the CTA. One product, one page, one action.
Apparel landings fail when they show everything. This one shows the print you would wear and the line you would remember.