work / palpluss
Palpluss
Brand identity and campaign system for Palpluss — a payments API for STK Push, B2C payouts and webhooks, with the line Powering seamless money movement.
- Role
- Brand designer
- Type
- Brand · Fintech · Identity
- Year
- Ongoing
Challenge
Palpluss needed an identity that could hold a payments API — STK Push, B2C payouts, webhooks — without reading as another Daraja wrapper. The brand had to feel like infrastructure a team would actually ship on.
Approach
The work is a full system: a plus-mark built on a grid, a lockup, then campaign posters that speak to developers — Skip Daraja, Start shipping. Instant collections, infrastructure you can trust, move money without delays. Then the surfaces a fintech lives on: browser tab, social profile, app icon.
Design
Dark premium. Black canvas, white type, iridescent cubes and chrome glass for heat. The plus-mark is a node: central square, four arms, circuit terminals. The line sits in small caps: Powering seamless money movement.
Execution
Applications run the kit: logo construction and blueprint guides, horizontal lockup, four campaign posters, a Safari favicon, the @palpluss social card, and an app icon with a notification badge.
Frames
A payments brand is only as real as the objects developers see before they write a line. If the poster, the tab icon and the app still say Powering seamless money movement, the system held.