work / builders-space
Builders Space
Campaign and event design for Builders Space — a growth ecosystem for African builders, from live podcast chats and open mic nights to AI product sessions and cross-border collaboration.
- Role
- Lead Designer
- Type
- Community · Campaign · Event
- Year
- 2026
Challenge
Builders Space needed a campaign language that could hold a growth ecosystem for African builders — live chats, an open mic, AI product talks and cross-border sessions — without looking like a stack of unrelated flyers.
Approach
Every session sits in one system: navy and teal, a grid, the Africa map, Luma RSVP, LinkedIn /company/builders-space. Live chats, open mic and product talks share the same bones so the community recognises itself from week to week.
Design
Navy and teal do the hierarchy. A light grid and a dotted Africa map sit behind the type. Speakers live in circular portraits; RSVP is a Luma link and a scan-to-register QR. The footer stays constant: a conversation for builders, founders, developers and product thinkers.
Execution
The calendar is the campaign: Can Communities Produce Startups with Atieno Allela (Angular Kenya and iHUB); Open Mic Night; Building AI Products with Edwin Maye; Practical AI Products with Babatunde Esanju; Cross-Border Collaboration with Eugene Okuma and Renny Odoyo; and a September Focus on building products in Africa's startup ecosystem.
Frames
Community campaign design is a rhythm. If Saturday's flyer still belongs to the same room as the flyer from two weeks ago, the ecosystem is visible.