work / aws-pwani
AWS Pwani
A visual system and community campaign for AWS Community Day Kenya — Pwani Edition.
- Role
- Designer
- Type
- Community · Brand · Campaign · Event
- Year
- 2025 — Present
Challenge
AWS User Groups Pwani needed a visual language that could hold a community, a campaign and a live event at once — and grow a presence that had little existing social footprint.
Approach
The work started with the people in the room: what would make a coastal Kenya AWS community feel local, credible and worth showing up for. From there, the brand, campaign and event materials were treated as one system rather than separate deliverables.
Design
The identity was built to travel — from social posts to stage graphics, merchandise and print — so the community could recognise itself across every surface of AWS Community Day Kenya, Pwani Edition.
Execution
The system moved off the screen into posters, apparel, banners, stage graphics, YouTube thumbnails, social media and the materials people actually held at the event.
Impact
106 → 605+471%
LinkedIn community growth
0 → 132
Instagram community launched
70
AWS Community Day tickets sold
Frames
Community design is not only a logo. It is a system that has to work in a room, on a feed, and over time. The growth followed the consistency of that system.