work / loose-cut
Loose Cut
Brand guidelines for Loose Cut — Unfiltered Uncut Unmuted — a Splice Red system that runs from studio photography to merch and stationery.
- Role
- Brand designer
- Type
- Brand Identity · Visual Direction
- Year
- Ongoing
Challenge
Loose Cut needed a brand that could stay Unfiltered Uncut Unmuted — loud enough for a podcast platform, tight enough to hold social posts, merch and stationery without falling apart.
Approach
The work is a guidelines deck. Vision and mission sit on studio photography. Tertiary colors name the palette — Splice Red, Black Leader, Jump Cut, Raw Stock — then the system is proven on posts, templates and the objects people wear and hold.
Design
Splice Red and Jump Cut do the heat. Black Leader and Raw Stock hold the rest. The LC mark and microphone seal stay constant while photography stays documentary — people in the room, on air, unstyled.
Execution
Applications run the full kit: social posts and a template system, photography and image style, then baseball caps, polos, cups, jackets, totes, letterheads, business cards and gift cards.
Frames
A podcast brand is only as real as the objects it leaves in a room. If the cap, the cup and the letterhead still say Unfiltered Uncut Unmuted, the guidelines held.